How MAPPA Can Fix It's Work Culture
How MAPPA Can Fix Its Work Culture: Ethical Solutions for a Sustainable Future
Studio MAPPA has reached a breaking point.
The studio, well known for its major hits like Attack on Titan, Jujutsu Kaisen, and Chainsaw Man, has faced serious criticism for overworking its animators. Reporting insane work hours, low pay, and even a hospitalization, which raised the ethical concerns dramatically.
If MAPPA wants to survive without burning its workforce, it will need a significant change. However, what is the best path forward?
Kyoto Animation Model
In short Kyoto Animation prioritizes workers over profits. This is the studio that does the most right in the industry. Kyoto Animation, or KyoAni for short, takes on only one anime per year, and the results speak for themselves, unlike MAPPA.
According to CRB, KyoAni's approach includes sustainable workloads, full-time employment, fair wages, and reasonable hours. Each of these ensures that animators aren't constantly pushed to their limits, there is no reliance on freelance animators, meaning more job stability, and lastly, quality over quantity. MAPPA can make these approaches by reducing their simultaneous productions, offering full-time animator contracts, and setting reasonable work hours. This approach follows along deontological ethics, meaning that it is the right thing to do regardless of profits or deadlines.
The video shown above displays the quality of work that KyoAni can achieve with their model. Many consumers of anime would consider the following to be on par with or better than MAPPA's animation. This proves that what MAPPA needs and wants are achievable.
Fixing the Production Committee System
The root of MAPPA's overwork problem is the production committee system. Production committees (groups of investors) demand a tight deadline to maximize their profits. This in return has forced the studio to inflict unsustainable crunch cycles on the animators at the cost of their health.
If MAPPA wants to change, they can negotiate for more flexible deadlines leading to less burnout, try for better industry labor protections creating stronger units for better pay, and pressure production committees to prioritize work welfare. Ultimately this approach is utilitarian, focusing on maximizing the overall well-being, not just the company's pockets. MAPPA making these changes would help the entire anime industry to make these reforms, but there is a catch, as it would be slow and investors would dislike it.
Short-Term Solution
If MAPPA isn't ready for a whole industry reform, there is a much quicker fix. Pay animators more. Although the physical conditions would not improve, the mental side would feel better alleviated. On top of better pay, MAPPA could offer overtime bonuses, allowing animators to be better compensated.
What's the Best Approach?
There is no single fix. MAPPA will need a combination of the three reforms I have thought through. MAPPA can turn this around, but only if it chooses people over profit.
Sources:
https://www.cbr.com/mappa-anime-studio-plan-match-kyoto-animation-ufotable-fan-reaction-angry/
https://youtu.be/fBQpQoFkuaE

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This was a very insightful blog chain to read, I like how much research you put into this. Reading about Mappa and the committee system really made me think about how much blood, sweat, and tears go into the shows we like to watch. My question for you is, if the committee system is the problem, what regulation changes or laws would you introduce to protect workers rights in these studios?
ReplyDeleteI also agree that adopting a model similar to Kyoto Animation is definitely the right way to move forward. KyoAni's focus on prioritizing worker welfare over profit proves that quality animation and humane working conditions are possible. This approach aligns with deontological ethics, emphasizing doing what’s right regardless of financial pressures. Things like sustainable workloads, full-time contracts, fair wages, and reasonable hours can help MAPPA create an environment where animators thrive instead of merely surviving.
ReplyDeleteThis post offers a thoughtful analysis of the challenges faced by Studio MAPPA and presents practical solutions inspired by Kyoto Animation's model. It's insightful to see how prioritizing employee well-being can lead to sustainable success in the industry.
ReplyDelete